User Experience Design / UX Design
Epitomist incorporates design thinking methodology in our experience design process. We identify user personas and build empathy at the beginning of each design engagement. After which, we conduct user research with users representative of the identified personas to ideate and conceptualize a design suited for everyone. Wireframes and high-fidelity prototypes are usually created and validated through in-depth interviews or co-creation workshops in this phase. We iterate this ideate, conceptualize, design and validate process until the design fulfills the needs and expectations of all users.
User Interface Design / UI Design
Visual design is a key component of user experience. We design interfaces that are unique to your brand and yet adhere to conventional design guidelines. Adopting common design layout and frameworks in the design reduces the learning curve of users to new interfaces. Besides producing the graphical assets, we also create styling guides and design language that you could share with designers for other digital products.
Wireframing & Prototyping
Wireframing and prototyping are part and parcel of UX design process. After conceptualizing the UX and visual designs, we create them to enable visualization of our concepts and also for conducting user research and usability testing.
Wireframes are usually not interactive and produced for receiving quick initial feedback from stakeholders. Prototypes are interactive and often include details to mimic the actual product.
To get a feel for what you can expect from a prototype, you may watch the accompanying video with this fictitious demo we made with Adobe Experience Design (XD).
It can be a daunting task for users to locate information on a digital platform with a mountain of information. We provide information architecture design services where we create navigation structures that enable your users to locate information easily. The design process includes performing user research techniques such as card sorting and tree testing to validate the design. The ultimate aim of the process is to provide usability and findability for your users.
User Journey Map / Flow Map
User journey map or flow map provides a visual interpretation on the relationships and touch points between an individual and a digital product. It helps design teams to develop empathy for users and thus always keep in mind the type of users in their design process. We offer services to create personas on top of such maps that may be useful for your product design process.