User Experience Design / UX Design
Based on findings from user research, we conceptualize interactions that provide the best user experience for your users. Upon creating the design, we validate them using wireframes and prototypes with users. We iterate the interaction design process until a time when the design fulfills the expectation of the users.
User Interface Design / UI Design
Visual design is a key component of user experience. We design interfaces that are unique to your brand and yet adhere to conventional design guidelines. Adopting common design layout and frameworks in the design reduces the learning curve of users to new interfaces. Besides producing the graphical assets, we also create styling guides and design language that you could share with designers for other digital products.
Wireframing & Prototyping
Wireframing and prototyping are part and parcel of UX design process. After conceptualizing the UX and visual designs, we create them to enable visualization of our concepts and also for conducting user research and usability testing.
Wireframes are usually not interactive and produced for receiving quick initial feedback from stakeholders. Prototypes are interactive and often include details to mimic the actual product.
To get a feel for what you can expect from a prototype, you may watch the accompanying video with this fictitious demo we made with Adobe Experience Design (XD).
It can be a daunting task for users to locate information on a digital platform with a mountain of information. We provide information architecture design services where we create navigation structures that enable your users to locate information easily. The design process includes performing user research techniques such as card sorting and tree testing to validate the design. The ultimate aim of the process is to provide usability and findability for your users.
User Journey Map / Flow Map
User journey map or flow map provides a visual interpretation on the relationships and touch points between an individual and a digital product. It helps design teams to develop empathy for users and thus always keep in mind the type of users in their design process. We offer services to create personas on top of such maps that may be useful for your product design process.